SDA Unveils New Logo After Decades of Tradition

March 31, 2025  -  After decades of representing the Southwest Drycleaners Association (SDA) with its iconic cowboy hat logo, the Board of Directors has decided to usher in a fresh, modern look for the organization. At the March 29 SDA Board meeting, the directors voted to adopt a new logo that marks the beginning of a new era for the association.

The logo redesign process began last fall with an open competition that generated 38 submissions. “We were thrilled with the creativity and enthusiasm from our community,” said John Rothrock, Chairman of the SDA Logo Committee. “Entries came from a variety of sources, including dry cleaners, their family members, graphic artists, and even a talented high school student. After much discussion, we chose a fresh, clean design that reflects both our association's identity and the industry we proudly represent.”

SDA President Fran Stone-Beale remarked, “We added the tagline ‘Connecting Cleaners’ to our logo because this is the focus of our association.  We are committed to uniting dry cleaners in our association, building relationships and providing resources through these connections.”

Who is the artist behind the new SDA logo?  Maria Teresa Ribera is with EVOLVE and is a Commercial Engineer specializing in international marketing and an MBA in business management.  Maria Teresa explains, “I have always had a strong passion for business and a deep commitment to creating brands with a solid identity—brands capable of making a significant impact and achieving strategic market positioning.” 

The Logo Committee spent months collaborating over Zoom meetings to decide on the new identity. The committee was led by John Rothrock and included members Raymond Farrell, Jess Culpepper, Lauren VanCamp, Fran Stone-Beale, Jose Abuawad, and Jeff Schwarz.

This new logo represents the SDA’s forward-looking vision while honoring its rich history in the dry cleaning community.  With its contemporary design, the logo is poised to make a lasting impression as the SDA continues to grow and evolve.